My Black is Beautiful

TODAY, Procter & Gamble (P&G) announced its new partnership with BET Networks to create a television series in support of P&G’s “My Black is Beautiful” campaign.

The “My Black is Beautiful” campaign was created by a group of African American women at P&G in 2006. According to the company, it is designed to ignite and support a sustained national conversation by, for and about black women and the way they are reflected in popular culture. It also serves as a catalyst for African American women to adopt a new mindset in how they view themselves.

In The Makeup Says: We have yet to see, read, or hear anything about a date for the first episode. Dear Readers, please let us know if you’ve heard any rumors!

Ink Guard

Inkguard is a new skin care treatment aimed at the ever-growing number of people with tattoos who want to safeguard the appearance of their cherished body art.

The product was launched in New York this week and targets the eternal problem of fading tattoo ink – a phenomenon that causes tattoos to blur and color to disappear.

This is because when a tattoo is made, ink pigments are trapped in skin cells to create the desired image. Subsequent exposure to ultraviolet light, environmental toxins and pollutants create free radicals which damage the the skin at the cellular level and degrade the tattoo ink.

In response, many tattoo addicts revert to having their body art ‘refreshed’ every few years, but for the many who have a real aversion to the needle, the skin care lotion offers a more convenient and less uncomfortable solution.

Tattoo Inkguard contains UV screens and moisturisers that create a skin barrier to prevent the free radical damage, which the company claims results in brighter and more vibrant tattoos.

The treatment includes two products, the Tattoo Defender SPF 30+ and the Tattoo Enhancer Topical Antioxidant Treatment, which will each retail for approximately $25.

“Until now, there has been virtually no focus on products that protect the appearance of tattoos and enhance their vibrancy,” said Matthew Nicolo, president of Inkguard.

“Tattoos are an investment and Tattoo Inkguard was designed to help you protect your skin and your investment for the long term,” said Nicolo.

The maker is expected to market the range in tattoo parlours and personal care providers throughout North America, with the possibility of launching internationally at a later date.

Hair By Revitalash

Athena Cosmetics brought us RevitaLash and is now bringing us another exciting innovation – Hair by RevitaLash, which is designed to give you thicker, fuller hair.

Athena’s Press Release says: “Hair by RevitaLash is a hair conditioner that fortifies and strengthens hair so it appears thicker, fuller and more attractive. In pre-market tests, the appearance of test subjects’ hair was noticeably improved after just two weeks of daily use of Hair by RevitaLash.”

Hair by RevitaLash has many of the ingredients found in the RevitaLash Eyelash Conditioner. It is a foam that should be massaged daily in areas where you want your hair to appear thicker and fuller. Athena says that the product is appropriate for natural, colored and chemically treated hair.

Hair by RevitaLash will be available in salons and spas across the country, will come in a two ounce pump that should last approximately three months with daily use, and will have a suggested retail price of $180. Athena is planning to launch in salons and spas as early as February 2009!

In The Makeup Says: Until we can get our hands on Hair by RevitaLash, we’re committed to spraying, spritzing, misting, and teasing our way to volume-ous hair.  Hair Boutique lists the top eight products that fatten up fine hair

1. PhytoVolume Actif: This product is part of a “Volume System” but on its own, just a small amount makes fine, sparse hair look fuller and feel thicker. PhytoVolume Actif is a maximizing volume spray for fine, limp hair. Keratin amino acids add body & give roots a lift. A favorite of many celebrities.
2. Got2b – 2sexy Voluptuous Root-Lift Souffle: Need to whip up a flirtatious style? 2sexy Root-Lift Souffle will take your locks to new heights with this deliciously light, whipped formula.
3. JF Lazartique – Hair Volume Tonic: This styling spray is a genuine solution for fine, limp hair, reinforcing and thickening it to give it both body and hold.  This hair volume tonic hardens and increases the diameter of each strand as it dries by coating it with a clear film consisting primarily of chitin )a crab shell extract – 25%) to strengthen the keratin, a synthetic resin (1.2%) to coat the hair and volatile silicones which make the hair easier to comb.
4. Rene Furterer Anti-Dehydrating Volumizing Mousse Soft Hold: A volumizing mousse that holds your style as it feeds your scalp, roots and hair.
5. John Frieda Thickening Perfection Volumizing – Rinse-Out Treatment: This Rinse-Out Treatment with Light Enhancers gives fine hair an extra boost of luscious volume and body; improves manageability and brings out natural blonde highlights.
6. Leonor Greyl Voluforme Setting Spray For Volume & Hold: Setting spray that builds in volume and hold for thin to fine strands.
7. Thicker Fuller Hair Instantly: Transforms fine, limp hair into thicker, fuller hair in just one application. Special blends of natural thickening agents expand the hair shaft to build thickness and strength. Provides lasting style and ample texture, body and manageability.
8. JF Lazartique – Root Volumizer For Hair: This root volumizer is a styling gel which thickens and coats the root of the hair.  This gel is suitable for all hair types (Particularly short hair).  It coats the hair, giving body and lift to the roots.  It’s ulta-light, non-oily texture strengthens the texture of the hair.  This is due to its active ingredients:-glucose powders to coat the fiber at its roo (0.6%)
   -marine elastin *0.8%) to give healthy resilience and lift,
   -keratin extract (0.5%) which smoothes out the scales on each hair, leaving the hair shiny and soft to the touch
   -hydrolyzed marine collagen (0.5%) which moisturizes the hair shaft, strengthening it and –enabling it to absorb nutrients.