Maybelline Lash Stiletto

In Beauty Spy on October 7, 2008 at 3:54 am

How about a mascara that does for your lashes what stilettos do for your legs? Rumor has it that Maybelline will be launching stilettos for your lashes in January with Lash Stiletto mascara. 
This mascara will be all about length, length, length. It will combine length polymers to stretch the lash, Pro-Vitamin B5 to give a black patent shine, and a crisscross brush designed to grip and extend lashes to allow each to get coated.
“It is not a heavy look, but a sleek, long look,” said Serena Giovi, vice president of marketing, Maybelline New York.

Lash Stiletto will sell for $8.95 and will be available in three shades: Very Black, Soft Black and Brownish Black.

  1. I don’t understand how it is supposed to stretch my lashes.
    If it really does stretch them. Maybelline 2x curl already doesn’t come off properly with makeup remover, so i can just imagine what this one will do to my lashes. It sounds to me like a nice story – but we’ll wait to see whether the product actually works. Can’t wait to try it.

  2. So we’ve seen it on the shelves and have been tempted to try it, but reviews haven’t been all we hoped for. Have you tried it?

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