Archive for November, 2008|Monthly archive page

M.A.C. Gets Neoteric

In Beauty Spy on November 24, 2008 at 4:10 am
Coco Rocha is Fashion's Darling

Coco Rocha Beauty Darling

Of course you beauty mavens know about the Hello Kitty color collection, which will arrive on MAC’s web site Feb. 10 and in stores Feb. 12.

And we are confident that you are all awaiting the limited edition color collection inspired by the lavender-haired Dame Edna Everage.

But…. In The Makeup’s BEAUTY SPY has produced even more clandestine intelligence  – M.A.C aims to launch, in Spring 2009 or Autumn 2009, six new products, which are now in the final testing phases.

  • a new foundation with a unique cream-gel technology
  • a new concealer with the same cream-gel technology
  • a new lip-gloss formula
  • a mineral cake eye liner
  • a new loose pigment formula
  • an eye base in an array of vibrant shades

So, intelligent beauties, shop for beauty irrepressibly; but save for the possibility of new commodities.


Beauty Spy


Tangle Teezer

In Product Tête-è-Tête on November 24, 2008 at 2:09 am


IN THE MAKEUP SAYS: We admit, the humble hairbrush is not the most glamorous item about which to converse. But, glamorous or not, a good hairbrush is a beauty staple. And…. not since the Mason Pierson have we been so excited about a hairbrush.

The Tangle Teezer, a palm-sized hairbrush was named Innovation of the Year by the 2008 British Hairdressing Business Awards.


Its teeth flex just the right amount, detangling and smoothing the hair’s cuticle without doing any damage!


  • Tangle Teezer is a must for hair extension wearers; it will glide through the hair from roots to ends, passing over the bonds without pulling.
  • Untangles wigs, wefts, weaves and clip in hair pieces – real or synthetic
  • Suitable for wet or dry hair
  • Perfect for colour treated locks
  • Detangles long, knotty wet hair super quickly
  • Effective on coarse, curly and fine hair prone to knotting
  • Achieves the most amazing backcombing effect

Add it to your beauty collection by ordering online at (It’s priced in pounds, but we found that it will cost 14.86 USD, plus a little shipping)

P.S. FROM IN THE MAKEUP: Even Ben Cooke (the man who created Victoria Beckham’s ‘pob’) confesses to having the Tangle Teezer in his bag, and it was spotted backstage at all the Fashion Weeks this autumn.

Best Dressed Lashes

In Field Manual on November 13, 2008 at 2:26 am

“Lashes are the new breasts,” reported Catherine Piercy in the October issue of Vogue magazine. “Women are obsessed with getting a bigger, better pair.”


First, buy yourself some falsies (eyelashes, we mean). We really like clear lash bands like those made by Ardell and MAC. Then, start practicing. Practice until its as easy as mascara or until trends turn and faux lashes are a beauty faux pas.

Step One: Hold a mirror below your chin, look down into the mirror, so that your eyelid is fully extended.

Step Two: Get a thin amount of Eyelash Adhesive onto the lash band. We like to squirt a line of glue out and drag the lash band through it. Be sure you invest in a good lash glue. We like shu uemura’s eyelash adhesive ($9)

Step Three: Let the adhesive dry for about 30 seconds, until it becomes sticky rather than wet.

Step Four: Lay the lash strip onto the skin, from one corner to another, so close to the lash line that there is no visible space between the lash strip and your own lashes. Use an orange wood stick to gently press the lash securely onto your lash line. Focus on pressing at the inner corners where strip lashes tend to lift off the skin if not glued well. Move on to other parts of your makeup while the lash glue dries completely. Once the glue is totally dry, you can add some cake or liquid liner and use a touch of mascara to blend your natural lashes with the false.


The Harajuku Look

In Get The Look on November 12, 2008 at 11:24 pm


Harajuku (原宿 “meadow lodging”) is the common name for an area in Tokyo, Japan that is known internationally for its youth, style, and fashion. Harajuku street style is promoted in Japanese and international publications such as Kera, Tune, Gothic & Lolita Bible and Fruits.

In The Makeup LOVES this look right now. So, here is how to get it:

CHEEKS: Use a creamy pink lipstick as a base. Blend it over a large area on the cheek and then “set” the lipstick by gently dusting on blush. Then, layer the blush with a sweeping motion until desired pigment is achieved. Try Shu Uemura Rouge Unlimited lipstick in Soft Rose Shimmer topped with Shu Uemura blush in Pink 30.

LIPS: Rouge Unlimited Crystal Shine in PK 301S, Gloss Unlimited in BG 930N

EYE MAKEUP: A beige matte shadow and a black eyeliner. Try Shu Uemura Pressed Eye Shadow in M Beige 800 and Drawing Pencil in Black

EYELASHES: First, curl them. Then mascara them in a basic black. Then, put on some Shu Uemura Soft Cross Lashes for a real Harajuku look.


In Product Tête-è-Tête on November 12, 2008 at 8:49 pm

Assobar Says:

Gold is one the world’s purest and costliest metal. You’ll understand why when you use it as a facial cleanser.

Gold’s positive ions act as a powerful anti oxidant to penetrate deep into your skin. They react with free radicals to wipe away blotchiness and prevent premature aging.

Science has shown that gold improves collagen growth and reduces the break down of elastin.

Gold stimulates blood flow which in turn increases cell growth, leading to healthy uniform skin.

Gold has been used to relieve arthritis because of its amazing anti inflammatory characteristics. This same wonder on your skin reduces wrinkles and keeps your face firm and attractive.

In The Makeup Says: We don’t really care if it works or not. Sometimes we are just simple creatures; bathing ourselves in gold is reward enough.

Shower Shock

In Product Tête-è-Tête on November 12, 2008 at 8:31 pm

Shower Shock is an all vegetable based glycerine soap scented with peppermint oil and infused with caffeine anhydrous. Each bar of Shower shock contains approximately 12 servings/showers per 4 ounce bar with 200 milligrams of caffeine per serving. The caffeine is absorbed through the skin…

In The Makeup Says: We all know caffeine works. Models wrap their thighs in coffee grounds before a photo shoot. French women swear by caffeine-cellulite creams. Even our beloved Laura Mercier talks about her devotion to cellulite creams in her book The New Beauty Secrets: Your Ultimate Guide to a Flawless Face.

Sadly, we’re undisciplined in daily applications of caffeine to our thighs. We’re just too busy sipping hot cups of it while we contemplate cosmetics. But if the right soap can fight thigh-dimples, we’ll give up our Savon de Marseille.

Aqua Veil Pure Hydration Serum

In Product Reviews, Saving Face on November 12, 2008 at 8:21 pm


Amarte Says: A light and fresh hydrating serum. Natural herbs and intensive moisturizing ingredients synergize in softness as the skin soaks in nature’s moist, pure vitality. A visible ‘magic water’ aqua veil is formed immediately upon application with resultant coolness and softness. Ideal for all skin types. Hydrates, calms.

In The Makeup Says:

We have to agree with Korea – this is magic water. It feels like a pillow of cucumber water at first, and then disappears. Key Ingredients include Extracts of Cucumber, which has been shown to be moisture-binding and moisture-regulating with softening properties; Mallow Flower, which softens the skin; Sambucus Nigra Flower, which reduces swelling, irritation, and inflammation; Arnica Montana, which has a long history of use in healing wounds; Parietaria Officinalis, which is used to improve scars; and Hedera Helix which conditions and decongests the skin.

Get it for under $45.00 at It’s not only addicting, but its tempting us to try more Amarte products.

A Bristley Tutelage

In Field Manual on November 7, 2008 at 12:17 am


After whispering these words to a $270.00 Shu Uemura eye makeup brush, In The Makeup got educated and answers the question “So why does it cost so much to apply some eyeshadow?”

The answer starts with hair. Natural hair. Only natural hair has a center structure (known as the medulla) covered by a thick sheath called cortex, layered by cuticle. The cuticle holds and traps whatever powders or cosmetics it picks up. When you press the brush, the “trappings” will release. Synthetic bristles (clung to by vegans, eco-friendlies, conservationists, and anyone who is vexed by animal hair) do not have cuticle; hence are not so “absorbent” and will not “trap” makeup media the way natural hair will. This is why natural hair is the best for delivering and applying makeup most effectively. The quality of natural hair makeup brushes varies depending on factors such as hair type, type of cuts or harvesting methods used  (virgin, first-cut, second-cut or blunt-cut).

Kolinsky hair has the best porosity for application of the most intense, truest form of color, and precise layering of color, especially for the creation of specific gradations. They are also generally the most expensive. Each Kolinsky hair has a naturally long, fine-point tip, a thick “belly”, and a “springy” resilience, so they retain their original shapes quite well. Kolinsky is an animal found in cold regions of Russia and China, so In The Makeup thinks its entirely fair to charge hundreds of dollars for these brushes. We would probably charge thousands if we had to go chasing minks in the cold.

Squirrel is very soft, very fine and relatively thin with a thick belly and tips that come to a fine point. To preserve these precious tips, a brush must be hand made. Squirrel hair brushes are one of the most sought after for their softness; they pick up a good amount of makeup product and deposit the product smoothly and evenly on the skin. Note: Don’t even think about the squirrels you see running around in your back yard, the hair must come from ‘cosmetic-grade’ long-hair squirrels.

Goat hair is less costly than squirrel, but also does a good job of picking up makeup product and laying it on the skin smoothly and evenly. Because it is less expensive and still performs well, it is one of the more popular types of bristles. However, not all goat hair brushes are created equally. In order for goat hair to be its softest, it must come from the first cut with the tips still intact. Of course, bristles from a first cut will be more expensive than bristles from subsequent cuts. Goat hair makeup brushes from blunt-cuts are used in mass produced (not hand made), lower quality brushes. Only handmade high quality goat hair makeup brushes can be considered as a more affordable alternative to Squirrel makeup brushes.

Pony hair brushes are generally less expensive to make than squirrel, but more expensive than goat.  Pony hair has little or no “belly” and less ‘pointy’ tips compared to squirrel hair. The fact that it has little or no “belly” makes it a great brush for laying down a very sheer application. In The Makeup loves using pony hair to achieve sheer applications of eyeshadows and blushes that would look too dark or too bright applied with any other type of brush.

Sable makeup brushes vary in price, but also vary in quality and performance because they may contain other hair such as ox hair, pahmi hair or short blunt-cuts of many other hair as fillers. But a true sable makeup brush should have the same characteristics as kolinsky hair, just to a lesser degree.


Whenever you are working with liquid or creamy products such as foundations, concealers, and cream blushes, a synthetic brush will perform nicely. Synthetics are often made of nylon or taklon. Taklon is used as a more affordable substitute for Sable but lacks durability as it tends to ‘fan out’ and become stiffer with each use. Nylon, on the other hand, is commonly used for eyebrow groomers or eyebrow brushes as it is harder than Taklon. With modern advanced technology, the manufacture of synthetic makeup brushes has become more and more sophisticated and may one day give their natural counterparts a run for the money! But for now, natural hair makeup brushes are still the choice of makeup artists, makeup brush connoisseurs, and makeup mavens at large.

Photo credit:

Exclusive London Launch

In Beauty Spy on November 5, 2008 at 4:44 am


Designed to be colour-intense, colour-true and long lasting, Illamasqua offers an unprecedented range.

Illamasqua will launch with four collections. Noir: a dark edgy seductive collection for the Femme Fatale. Fantasy: a surreal, colourful collection that takes you out of the ordinary. Romance: a feminine collection for the true romantic in you. 1920s Berlin: inspired by the dark and illicit clubs of Berlin in the 1920s

Illamasqua will provide make-up lessons rather than ‘make overs’, and make-up artists will spend time getting to know individuals, helping them explore and create the look they want to achieve.

Illamasqua launched 4 days ago, exclusively in London at Selfridges on Oxford Street – home of the largest Beauty Hall in Europe.

In The Makeup Says: Flawless false lashes, the 50s flick, defined brows, smoky eyes, sculpted cheeks, a perfect pout, and a cupid bow. We would hold our breath for it, but mums the word on a US debut.

Noc-Out Cover-Up Compact

In Product Reviews on November 5, 2008 at 2:13 am


RedPoint Says: Three uniquely textured and pigmented formulas for camouflaging imperfections.
NOC-Out Cover-Up Compact includes three concealing formulas in one slender compact for a flawless complexion. Each formula resists caking and separating, and ensures complete coverage of imperfections. Red Guard (yellow) neutralizes redness, making it perfect for blemishes and rosacea. Spot Cover (salmon) banishes dark spots and heavy pigmentation, such as freckles, age spots, bruises and veins. Eye Disguise (beige) perfectly conceals discoloration under and around the eye area for a brighter appearance. With NOC-Out Cover-Up Compact, the complexion regains a youthful clarity and confidence-promoting perfection.
In The Makeup Says: Fine fine fine. We want to say more but we are, as our beloved Tim Gunn would say, underwhelmed. We like the red compact. We hate the brand name “RedPoint” (conjures up images of a target) and the product name “noc-out” (images of a boxing match). We found Eye Disguise to do a so-so job of concealing under-eye circles, Red Guard does cover red, but in a greasy kind of way, and Spot Cover did its job but not well enough to unseat Laura Mercier‘s Secret Camouflage. So you see, its “fine fine fine.” However, we are (always) diligent in our research and so we must tell you that there are many positive reviews of this product. So believe us, or fork up $38 to try it yourself. Please write to us if you do. We will happily post your opinion!