inthemakeup

A New Lipstick Pigment

In Beauty Spy on January 8, 2009 at 3:12 am

shiseido-lipstickA new lipstick pigment combines vivid shine whilst helping to diminish the appearance of lip lines and wrinkles, says Shiseido.

In the past manufacturers have used a plate-like shape pigment if they want to achieve maximum shine, explains Shiseido, due to the way the particle reflects light. However, such a pigment can emphasize an uneven surface, making lines and wrinkles even more noticeable.

In contrast, spherical pigments are often used to disguise fine lines and wrinkles in products such as foundations, but the oil content of a lipstick can make these hard to use.

In response to this problem, Shiseido has created a spherical pearlizing agent with a two-layer structure consisting of a spherical powder of uniform particle size at the core, surrounded by a layer of pearlizing particles to allow the pigment to both disguise the wrinkles and create a vivid shine.

The new spherical pearl luster pigment will be incorporated into the company’s future lipstick products.

In The Makeup Says: We do wish we knew for sure when these lipsticks are coming out. We’ve heard a February 2009 rumor, but aren’t sure enough to say for sure. But there are more details about the science of this lipstick in Shiseido’s very own press release.
And if anyone knows when this commodity will hit the shelves, please tell us!

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