In a November 2008 online survey, close to 50,000 Americans were surveyed on 77 personal care products that are carried by grocery stores across the country. The survey was conducted by BNPA (Best New Product Awards). BNPA is a consumer survey program focused on new product development and innovation.
In order to win, the product had to score highest on product appeal and also highest on re-purchase intent among those who had purchased the product.
Here is the complete list of personal care winners:
Best in Mascara: L’Oreal Paris Bare Naturale Mineral-Enriched Mascara
Best in Anti-Aging: Olay Definity Color Recapture Moisturizer
Best in Hair Color: Clairol Nice ‘N Easy Perfect 10
Best in Lip Care: Maybelline Moisture Extreme
Best in Shampoo: Pantene Pro-V Beautiful Lengths Shampoo
Best in Oral Care: Colgate Total Advanced Whitening Toothpaste
Best in Toothbrush: Aquafresh Deep Action
Best in Hair Removal: Sally Hansen Spray On – Shower Off
Best in Body Wash: Dove Cream Oil Body Wash
In The Makeup Says: We confess – the survey asked about cleaning products too. But we just can’t bring ourselves to post that kind of dirty talk. If you must know what the best toilet bowl cleaner is, the results of the survey will be printed in the May 2009 issue of Better Homes and Gardens and on the magazine’s website.