Lancome’s latest product launch, Genifique Youth Activating Concentrate, is based on more than 10 years of research and has already secured seven patents.
Lancôme executives say the product, which is self-adjusting, is suitable for users “ages seven to 77” and “It works on all skin types, all ages.”
Génifique is intended to deliver significantly improved tone, texture, luminosity and elasticity inside of four weeks by boosting exactly the proteins the user needs at any given age. According to Lancôme, that is because the three key genes and two key proteins Génifique targets take in only as much of the gene-boosting concentrate as they need. In a nutshell, the formula — driven by two main molecules — is designed to enhance the environment of skin cell genes, which in turn sends an RNA messenger to nurture protein growth in the top stratum corneum layer.
Génifique, which will retail for $78 for a 1-oz. bottle, is also intended to be used in tandem with a serum, moisturizer and/or an exfoliator. The product will launch in all global markets except Asia in April; Asia will get Génifique in September.
In The Makeup Says: Active ingredients include Bio-Lysat, Phystosphingosine-SLC, and Hepes. They go into skin and act as an “alarm clock” – telling skin to produce more of its “youth proteins.” More youth proteins should result in a more youthful quality to the skin. Youthful skin is a drop away? C’est Magnifique!