The Aveeno Nourish Line

In Beauty Spy, The Mane Thing on January 17, 2009 at 3:08 am


This April, seven Aveeno Shampoos + Conditioners will hit the shelves.

The Heart of the Line:

The Nourishing Wheat Complex lies at the heart of the hair care line, which is actually a blend of wheat germ oil and wheat protein to help replenish moisture by targeting the weakest part of the follicle and depositing the right amount of proteins. Aveeno’s complex, it should be noted, uses nonhydrolyzed protein, which means that it is not soluble in water and won’t break down when washing.

The Line Includes:

Nourish+Moisturize shampoo and conditioner for dry and damaged hair. Clinical results after three washes with these items showed that 92 percent of women’s hair looked healthier and showed improvement in manageability; 92 percent of women felt their hair was more moisturized and 85 percent showed improvement in softness.

Nourish+Revitalize shampoo and conditioner is designed to help protect hair’s moisture balance and repair everyday damage, and is gentle enough for color-treated hair. Clinical results showed that these items helped 92 percent of women’s hair improve in softness; 88 percent of women’s hair showed an improvement in moisturization and 83 percent of women’s hair looked healthier.

shampoo and conditioner, designed to boost volume, uses blue lotus flower. Clinical results showed that after three washes, 92 percent of women’s hair improved in smoothness; 88 percent of women’s hair improved in elasticity and nearly 80 percent of women thought their hair felt more repaired and looked shinier.

Nourish+Soothe shampoo, which uses lavender and peppermint, addresses those with sensitive scalps.

Nourish+Condition Leave-In Treatment is a leave-in conditioner that aims to add moisture.

Products will sell for $6.49


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