In Product Reviews on January 23, 2009 at 1:27 am


Sephora is launching a new service that allows shoppers to browse product reviews on their mobile device when shopping in the store.

“We want to deliver the best client experience to our shoppers, wherever they shop,” stated Julie Bornstein, SVP of Sephora Direct, which is launching MobileVoice this month at “MobileVoice allows us to amplify the voice of our clients by making reviews easily accessible through iPhone, Blackberry and other mobile devices at In-store shoppers can simply read the reviews written on any product, or use top-rated products as a guide, to select the right lipstick or blush.”


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