In The Makeup Says: Remember almost two years ago (March 2007), a near riot broke out in Yorkshire, England over No 7 Protect & Perfect Serum after it was featured on a BBC Horizon program. The Boots web-site experienced a virtually instant sell-out, the news was that 13 bottles were being bought each minute, and On eBay, the cream began selling for twice the official price. The dermatology team responsible for the sudden popularity of Protect & Perfect said that they had spent ten months testing a variety of anti-aging products, many of them far more expensive.
Now, Boots has reformulated the range (day Cream, night Cream and a night eye cream product).
The formulation focuses on No7’s patented anti-oxidant complex, which includes gingko biloba, emblica, liprochraomn and vitamin C. Of particular note in the range is the reformulated eye cream, which, according to Boots Skincare scientific advisor “surpasses even our expectations” during the extensive testing that was carried out on the new range.
“In three separate scientific studies on over 230 real women, dark circles, fine lines, and puffiness around the eyes were noticeably reduced in 12 weeks,” Long said.
He believes that the big boost for the eye cream is the inclusion of a new ingredient, Haloxyl, which has never been used in the No7 range before.
Note: The cream sold as Boots N07 Restore & Renew in the U.S., but the British formula was sold on Zitomer – one of our favorite on-line beauty resources. They were also selling La Roche Posay Mexoryl sunscreen before it was available in the U.S.