inthemakeup

FASHION WEEK GETS A DAILY MAKEOVER

In Fashion Week on February 18, 2009 at 2:36 pm

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Daily Makeover is now the first virtual makeover site to let visitors try on Fashion Week’s hottest trends. More than simple reporting, users will be able to try on the latest hairstyles straight off the catwalk and see themselves wearing the newest makeup trends with an exclusive one-click look feature.

The Daily Makeover team, headed by beauty industry veterans, Daily Makeover Beauty Editor, Rachel Hayes, will attend more than 20 shows, uncovering trends and identifying key hairstyle, makeup, manicure and accessory looks. The best looks will be uploaded onto the website, enabling users the chance to try on the trends for themselves, while “at the tents” video interviews with Fashion Week movers and shakers will supplement runway and backstage action. Daily Makeover editors and other experts will wrap up the action via a Backstage Beauty Blog, but the site’s coverage will go beyond the everyday, with such innovations as:

  • A Runway Hairstyles Look Book, featuring the top 15 trend-setting hairstyles with the option to try them on instantly.
  • One-click looks of the hottest makeup trends, so visitors can try on the latest trends for eyes, cheeks, and lips with one easy step.
  • A series of branded videos delivering trends and feedback from some of the beauty world’s most influential commentators ranging from designers, stylists, makeup artists, hairstylists and NYC stylemakers.

In The Makeup thinks this is so much fun! Plus, the site has tons of great beauty info.

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