Archive for the ‘Trend Guide’ Category

Pasadena Purple

In Trend Guide on May 25, 2009 at 11:40 pm

Pasadena Purple_orig_large

Craving something new and hot for your Summer 2009 pedicures? Think Pasadena Purple. This daring shade was used on the set for Ginnifer Goodwin’s manicure in the motion picture “He’s Just Not That Into You” and was recently featured in Entertainment Weekly magazine.

Not only is this color hot, but all Nubar polishes are Formaldehyde free, toluene free & phthalate free.



In Get The Look, Product Reviews, Trend Guide on March 4, 2009 at 11:00 pm


Learn how to do the glossy eyelid trend, read Achelle’s report on a 2 hour M.A.C makeup artistry class, or watch a video on how to make your own illuminizer –  on the newly launched website.

The big brand e.l.f. (with a tiny name) has launched AskELF to bring you up-to-the-minute info ranging from new and existing products, peer reviews, discount coupons, YouTube videos, blog content and Twitter conversations.

In The Makeup Says: We’ve noticed the unemployment rate and beauty mustn’t discriminate. We are sure that beauty that comes in all prices. So, we’ve tried a few e.l.f. products and we like e.l.f. Shimmering Blush in Glow (a NARS Orgasm type of color), e.l.f. 4-pan palette compact (fits M.A.C. eyeshadows or you can scoop out product from lipsticks that are almost gone and make your own lip color palette), and e.l.f. Super Glossy Lip Shine (gloss in a squeeze tube).

Are there any budget products you love?

Jagged Lashes

In Trend Guide on February 11, 2009 at 7:16 pm


Have you ever struggled to keep your lashes from going left and right? Now you can give in a little and let them (or make them, if you have to) because “jagged lashes” are an official “look”. Just check out Freida Pinto’s eyelashes.

Makeup artist Jeffrey Paul says “Freida’s eyes look like shooting stars.” He also says that jagged lashes “shoot out and emphasize the dark richness of her eyes like little beams of light…”

Paul recommends doing jagged lashes with soft cheeks, simple hair and neutral lips.”

Nature Temptation

In Beauty Spy, Trend Guide on January 24, 2009 at 3:38 am



We’ve noticed beauty counters getting a lot more colorful with the arrival of spring makeup  collections. One exciting launch this season is the ‘Nature Temptation’ collection by Clarins. Make a note in your Beauty Diary to get down to your nearest counter – it might banish the January blues…

Highlights of the vibrant collection include a stunning Limited Edition Eye Color Palette with flowers embossed into the powder, an Iris Blue Eye Shadow that adds a pop of color to the darkest days, and a Raspberry Powder Blush, which flatters every skin tone.




Thibault Vabre, Artistic Director for Clarins, explains the inspiration behind the tempting collection –  “This Spring, it’s time to break with the idea of a natural look for day and be bold and inventive in daylight. Contrast a fresh, natural-looking complexion and soft dewy lips with temptress eyes in this season’s striking blues.”

In The Makeup Says: We love what Thibault is saying. Sooo so much that we’re putting the browns and taupes away and breaking out our pinks and perriwinkles. And for a hot twist – we’ll be pairing spring’s eyes with black eyeliner.

Le Rouge Absolue Spring Elegance

In Trend Guide on January 20, 2009 at 3:01 pm


Inspired by flowers that bloom during the beginning of each spring season, Lancome has introduced five new elegant shades. Let spring capture your lips!

sophistocated-plum1Sophistocated Plum

Pair it with lip liner in Mars and Color Fever Gloss in Hotspell

blossom-bouquet1Blossom Bouquet

Pair it with lip liner in Charme and Color Fever Gloss in Engaging

classic-pinkClassique Pink

Pair it with lip liner in Cherub and Color Fever Gloss in Blazing Pink

refined-roseRefined Rose

Pair it with lip liner in Berry and Color Fever Plumper in Ample

passion-flowerPassion Flower

Pair it with lip liner in Sundried Berry and Color Fever Gloss in Molten

In case you prefer Lancome’s newest lipstick formulation, L”Absolu Rouge, (costs $3 more, but also has proxylane in it for ultra lip hydration) In The Makeup has scouted the corresponding shades.

To duplicate the Spring Elegance lip collection in L’Absolu Rouge:

Le Rouge Absolue in Sophistocated Plum = L’Absolu Rouge in Rendez-Vous

Le Rouge Absolue in Blossom Bouquet = L’Absolu Rouge in Nectariche

Le Rouge Absolue in Classique Pink = L’Absolu Rouge in Blush Classique

Le Rouge Absolue in Refined Rose = L’Absolu Rouge in Rouge Framboise

Le Rouge Absolue in Passion Flower = L’Absolu Rouge in Crushed Rose

The Prepster Collection

In Beauty Spy, Trend Guide on January 16, 2009 at 5:48 am


Orly’s Prepster Collection

Prep themes are all the rage for Spring and Summer ‘09.  The NEW ORLY Prepster Collection has lacquers that put a fun, fashion forward twist to traditional style.

The six new lacquers in the Prepster Collection include:

Prim & Proper – lavender shimmer
Tennis Anyone? – nude crème
OMG – fuchsia pink crème
Polo Princess – pastel pink crème
Country Club Khaki – taupe crème
Cashmere Cardigan – iris blue crème

The Prepster Collection lacquers will be available starting April 2009.

In The Makeup Says:
We love that all ORLY Nail Lacquers are free of DBP, Toluene and Formaldehyde, and we bet that “Gossip Girls” will be storming the salon to outdo their BFF on this hottest, latest look.

Trends of 2009

In Trend Guide on January 13, 2009 at 4:29 pm


Top Ten Spa Beauty Trends To Watch in 2009

1. Multi-Tasking, Money-Saving, Products
The explosion of targeted skin-care products in recent years will give way to products that have two, three, or four beautifying uses, such as Joey New York’s Quick CTSM2, an all-in-one cleanser, toner, scrub, and mask. Multi-taskers are good for both a drooping face and dropping dollar.

2. Brand-Name Facialists
Dermatologists Murad, Perricone, and Wexler are being joined by a new generation of facialist-branded skin-care treatments and products. Fifth Avenue’s Tracie Martyn and Los Angeles’s Kate Somerville are becoming franchise-facialists with treatments at spas besides their own, and the skin-care lines of facialists Eve Lom and Tammy Fender are some of the new group of ‘faces’ that will reach the retail big-time.

3. Gem Stoned
Move over gold, silver and platinum…spas worldwide, such as New York’s Cornelia Day Resort and The Park Hyatt Dubai, are now boasting the benefits of beauty products infused with precious and semi-precious gems. Whether gem extracts are as beautifying as the real thing has yet to be scientifically determined, but more spas will swear by the subtle healing energies imparted by them.

4. The Skin-Care Diet
Food is the new skin care, reflecting a return to the inner-beauty mantra that a good diet begets good skin. Organic-derived ingredients, topical probiotics (the beneficial bacteria) in brands such as Bioelements and Nude, and a growing number of beauty supplement-like beverages are on the rise.

5. Antioxidant Free-for-All
All manner of teas, hearty alpine herbs like edelweiss, and rare fruit extracts will be joined by more–and possibly increasingly obscure–sources of skin-benefiting antioxidants. For instance, next up, suggests a recent article in the Journal of Cosmetic Dermatology…burdock fruit.

6. Sunscreen Controversy
Are mineral sunscreen particles too small to be safe? Are chemical sunscreens bad for you? Do some antioxidants boost protection from UV rays? More questions are simmering about beauty’s most serious and important skin-care product than the industry can answer, at least in 2009. Expect a summer of mixed messages and hot debate.

7. Suds-Free Shampoos
By popular demand, shampoos without the controversial ingredient sodium laurel sulfate (SLS) or traditional foaming agents are hitting the shelves. Brands from California’s Sumbody to Paris’s Leonor Greyl produce a soft lather or emulsification, making suds-free washing a far more sophisticated experience than previous incarnations.

8. Organic Panic
While beauty brands continue to scramble for a USDA Organics logo, strip parabens from their formulations, or swap their packaging for something more earth-friendly to meet consumer demand, others will use 2009 to better define exactly what shade of green they subscribe to, while touting transparency as their angle. Call it green beauty marketing 2.0.

9. Hammams Are Hot
This year’s hottest beautifying bathing ritual is the hammam, a traditional Moorish-Mediterranean steam room, now found in brand-new spas from the Montage Beverly Hills to the InterContinental Montelucia in Arizona. Moroccan-sourced product ingredients such as argan oil, myrrh, and black soap are also building steam. After all, lounging at the hammam for hours, (which often involves less therapist-based costs), is a great way to stretch the spa dollar.

10. Hard Science Sells
There’s nothing like proof that a product works to justify a cosmetic purchase or a higher-price point. That’s why science-backed products will be flourishing even in tough economic times. Look for the drug company debuts of Botox-competitor Reloxin in 2009, an injectable; and the much-anticipated eyelash-lengthener Latisse, by Allergan; along with more growth hormones, skin-penetrating peptides, and nanotechnology in over-the-counter beauty products. The marriage between science and beauty will also continue to strengthen because of the use of biology textbook terms (like cellular, epidermal, dermal) invading skin care and its labels, reaching a whole new level of skin-care marketing.


Niche Nail Polish
Essie, OPI, and CND aren’t the only games in town. Deborah Lippmann is taking off as the bespoke nail bedazzler with the Lippmann Collection. Expect new offerings in the nail color category.

In The Makeup Says: Read the full report here

Matching Eyes and Tips

In Trend Guide on September 29, 2008 at 4:51 am

The Look: Remember Revlon’s matching lip and nail colors? With a nod to Charles Revlon’s matching lips and tips, makeup artists are showing matching eyes and tips.

Seen At: Bill Blass, Charlotte Ronson, Milly, Monique Lhuillier, and Vivienne Tam.

“A rich jewel-tone hue on both the lids and nails exudes luxury,” says Cherie Pollard, a nail stylist, who used Creative nail Design copper polish at Bill Blass.

Eyes and Tips Shopping List: YSL Ombres 5 Lumieres in N.5; Vincent Longo Wet Diamond eye shadow in Metropolitan; Urban Decay eye shadows in Gash and Twice Baked; Creative Nail Design nail polish in Baroque, NFS, and Deep Velvet.


The Red Lip

In Trend Guide on September 27, 2008 at 11:56 pm

With shades ranging from matte burgundy to slick scarlet, red lips were rampant on the fall runways.

Since we would never go less than full throttle on such an important trend, In The Makeup is heading straight for Three Custom Color Specialists “A Century In Red” Lip Color Palette. Its a collection of 10 stunning reds. Each shade celebrates icons and trends of the 20th century, plus one beautiful shade for the future. Get it for $45.00

The Ten Shades:

Bell Epoque (1910’s)—A rich bee-stung red stain befitting of the Gibson Girls.
Flapper (1920’s)—A deep burgundy crème, perfect for dancing the Charleston.
Platinum Blonde (1930’s)—A true red-brown that Garbo would favor.
Rosie the Riveter (1940’s)—The color that endured WWII, a rich blue-red.
Gamine (1950’s)—A bright orange-red that Lucy would love.
Mod (1960’s)—A “pop” pinky-red gloss.
Disco (1970’s)—A deep shimmering cranberry to boogie down in.
New Wave (1980’s)—A cool, nude red crème for when you feel like a “material girl.”
Virtual (1990’s)—A brown-red crème, perfect for surfing the net.
Futura (for the millennium)—A scarlet-red gloss with a hit of platinum, to lead the way to the next century.

Bold Brows

In Trend Guide on September 23, 2008 at 1:12 am

Hair extensions…..Eyelash extenstions……Brow extensions? YES! With one of fall’s beauty trends being the strong brow, more and more salons are offering the brow extension.

Individual synthetic or human hair that matches your own brows is glued to existing hairs. This is great to fill in brows or lengthen brows. Eyebrow Extensions last up to 2 months and will grow out and release when your own eyebrow hair sheds.

Just make sure not to excessively rub, wash, or use oily eye makeup removers. Prices start at $75.