UVA/UVB SPF 50

Cetaphil facial care products is expanding with the February launch of the new Cetaphil UVA/UVB Defense SPF 50.

The product is designed to provide broad spectrum SPF protection with a blend of five filters and is infused with micronized titanium dioxide to block UVA/UVB rays without leaving a white residue.

The product, which is fragrance-free and non-comedogenic, is suitable for people with acne, rosacea, melasma and other skin-related conditioners where a hydrating formula with SPF protection is recommended. The formula hydrates skin for 8 hours.

The average price will be $13.99

In The Makeup Says: Glam.com’s 2008 Beauty Awards named Cetaphil^® Daily Facial Cleanser as reader’s choice for best cleanser, Allure magazine recommends this “dermatologist favorite” and “drugstore classic”, according to E! News, screen star Natalie Portman relies on Cetaphil^® Daily Facial Cleanse, and the accolades go on and on. With Cetaphil’s track record, we feel confident in betting that the upcoming UVA/UVB SPF 50 will be a winner too.

Everlasting French Nail Kit

Kiss Products has unveiled its new Everlasting French Nail Kits to be available in April.

The artificial nails are designed to be durable and to provide a flexible fit over the natural nail bed for greater comfort. The nails start out thin near the cuticle area for flexibility and then get slightly thicker toward the nail tip for greater strength.

The nails are available in flat and regular nail arcs in 12 sizes. They come in two lengths: Real Short with patented Self Tabs for easy application and Medium length for longer nail beds.

The Everlasting Nail Kits retail for $5.99 at retailers such as Ulta and Target.

In The Makeup Says: Thinking we would amuse ourselves, we tried Kiss Nail Kits. Not only did they look pretty good, but they lasted for days! Plus….we got compliments on our nails. Who would’ve thought?

M.Sephora.Com

Sephora is launching a new service that allows shoppers to browse product reviews on their mobile device when shopping in the store.

“We want to deliver the best client experience to our shoppers, wherever they shop,” stated Julie Bornstein, SVP of Sephora Direct, which is launching MobileVoice this month at m.sephora.com. “MobileVoice allows us to amplify the voice of our clients by making reviews easily accessible through iPhone, Blackberry and other mobile devices at m.sephora.com. In-store shoppers can simply read the reviews written on any product, or use top-rated products as a guide, to select the right lipstick or blush.”